Automotive dealers and their personnel have for many years been selling and managing customers, in the traditional, staid manner, despite the fact that the industry has changed beyond recognition in recent times.
Whilst not 100% in agreement with David Lewis' philosophy (in the video below), his core observation is correct. We have changed little, but customers have changed a lot and subsequently our results have stagnated at best.
So lets consider some observable / researched facts:
Customers are now better informed and have all the tools available, to make informed decisions before visiting a dealer.
We want to help your dealer improve its results and we know that focusing on the change in customer behaviour will help your sales team change their own behaviour for the better.